Thumbnails

Conversion Funnel:

Videos go viral for specific reasons. The algorithm will show related videos to a target audience, and the first step of this funnel is the competitive click-value of our thumbnails. This step MUST BE MASTERED, or there are no following steps to work on.

Thumbnail - click % out of the number of times shown.
Then - bounce rate, watch time

Consider making AI thumbs, based on the video.
A/B test thumbs.